It is that time of year again for PRowl Public Relations when we begin working on evaluating the work we have done for our clients. Evaluating a PR campaign is an important final step and can provide valuable information for both the client and PR professional. With today’s technology and increasing social media platforms, there is also an increasing need to know what companies are doing right and where they can improve. Companies are going to rely on their PR professionals to give them this information.
Even though this step is a vital part of a campaign, it is often forgotten or skipped over. If this part of the campaign is missed, how can you tell if the hard work you did was a success or not? Without this evaluation, you would not improve your work moving forward. Below is alist that highlights what I think are some of the most important outcomes an evaluation can provide:
Do you think there are any other positive outcomes of evaluating a PR campaign? Share your experiences in the comments section below!
This guest blog post was written by PRowl Staff Member Kaitlyn Mashack.