Wednesday, April 23, 2014
Tuesday, April 22, 2014
Monday, April 21, 2014
Saturday, April 19, 2014
Friday, April 18, 2014
Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
Pinned Tweet: Pin one of your tweets to the top of your page, so it’s easy for your followers to see what you’re all about. Most of your followers won’t visit your personal page often, but when they do it’s nice to be able to control what they see first. Maybe that means pinning your top story at the time if you’re a newspaper, or pinning a feature you’re particularly proud of if you’re an individual journalist. It’s a new way to make sure visitors to your page see something useful right away.
Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: tweets, tweets with photos/videos, or tweets and replies.
How will you use the new Twitter features? We want to know!
Tuesday, April 15, 2014
Getting a rejection letter or email for a job that you carefully crafted a cover letter and tailored your resume to can be pretty discouraging, but I prefer to think on the bright side of things and I've come up with some ways to handle rejection and turn it into something positive.
1. Learn from it
Maybe you can pin-point what you said (or didn't say) that caused your job-quest to end in rejection, or maybe you're not quite sure. Go back through the job description and look at the skills and think of ones you might not have highlighted enough or ones you could improve on. Think back to the interview process and consider what you might have done better or changed. Use this opportunity to reflect and improve.
2. Understand it
In a perfect world, every employer would call the people they reject and tell them exactly why they aren't getting hired. Unfortunately, that's usually not the case and it's up to you to figure it out. Try and think about the office atmosphere, the type of work they do, and the way they do it. You might have had all the qualifications, but not have been the right fit for that company. If they didn't think you were a right fit for them, they probably weren't a right fit for you anyway.
3. Use it to your advantage
In interviews you might get asked "what's your biggest failure?" or "talk about a time you didn't succeed and how you handled it". Job rejection is a perfect scenario to use in an answer to this question. You will learn from it and it will help you along the way, whether you realize it now or not, and employers will be impressed with how you handled it and all the ways you used it to become a better PR pro.
4. Chin up, soldier
Remember, there are hundreds of opportunities out there for you. Don't let one rejection get you down or stand in your way of doing the best you can. Keep looking for jobs and internships and you'll find the right one, even if it's somewhere you might not expect.
How have you handled job rejection? We want to hear from you.
Sunday, April 13, 2014
Warning: If you plan to watch the HBO show Game of Thrones, this does contain spoilers.
In the very first episode of HBO’s hit show Game of Thrones, we learn that the queen of Westeros, Cersei Lannister, has been involved in an incestuous relationship with her brother Jaime since before she was married to the king, Robert Baratheon. Unbeknownst to everyone but Cersei and Jaime, Cersei and Robert’s children are actually Jaime’s children, with no relation to King Robert at all, making the 3 kids 100% Lannister, and in no way related to the throne of Westeros. King Robert Baratheon dies under suspicious circumstances only a few episodes later, making Cersei’s oldest child, Joffrey, the new king. However, Robert Baratheon’s friend and advisor Ned Stark soon learns the truth about Cersei’s children, that they are not Baratheons and therefore not eligible for the throne.
Right here is the main thing about public relations that Game of Thrones can teach us: to tell the truth and not try to cover up dirty secrets, because they’re going to come to light anyway. Ned Stark confronts Cersei about her children’s illegitimacy in private, and she uses her brother to have him imprisoned, and then her son has him beheaded. However, despite Cersei’s rather extreme reaction and attempted cover-up, Ned Start had already sent letters containing the truth to many different lords and ladies across the world.
Take any class about public relations, or just ask most people, and you’ll realize that public relations practitioners, and the industry as a whole, are often perceived as masters of some dark art of manipulation, wherein the truth is never what you think it is. While this may have been somewhat true in the days of PT Barnum, nowadays, regardless of what you may want, the truth has to be clear and visible to all, no matter how dirty it is. In this modern age of technology, it’s nigh impossible to sweep something under the rug forever, and being caught trying to hide something will always make the situation worse. It’s always better to get out ahead of an ugly truth, by being upfront with it as soon as it is relevant.
Spend 5 minutes with Game of Thrones, and you’ll realizethat one hallmark of the show is its intricate webs of internecine politics and relationships. Despite its complexity, Game of Thrones can teach us many practical, real life skills, especially about public relations.
If you’re a fan of the show, what are some PR skills that you’ve seen in Game of Thrones? We’d love to hear from you!
This guest blog post was written by PRowl Staff Member Faiz Mandviwalla.