While shopping at King of Prussia Mall with my friend this past weekend, we decided to stop in American Eagle Outfitters. As we entered the store we were handed peel-off cards that offered the chance to win prizes.
I opened my card and was shocked to win a $75 shopping spree! I couldn't believe it!
I feel that this promotion was very smart on behalf of American Eagle. My friend and I had entered the store on a whim, and the excitement generated by the peel-off cards led us to spend a lot more time - and money!- in the store than we had ever planned. I don't shop at American Eagle too often, but because I won this shopping spree I ended up looking into their products more than I would have had I not won; this promotion definitely made me step back and take a second look at a store I usually don't pay much attention to.
After I won the shopping spree, the store proceeded to offer me excellent customer service. The manager who issued me the $75 gift card was extremely friendly and all of the store's employees were eager to help me spend my new-found fortune however possible.
As a result of the promotion I won and the excellent customer service I received in the store, I feel a sense of loyalty to the store and will definitely shop at American Eagle more in the future. I have also been telling all of my friends and family about my great experience with the company, and this word-of-mouth advertising could also benefit the store.
The manager who assisted me had told me that I was the only customer in their store to win more than 10% off in their peel-off card. If you ask me, the company got a lot of mileage out of offering me a $75 shopping spree; this promotion did a lot to boost the company's image in my mind and those of my family and friends.