What do they do?
- They use the "leaky-faucet" approach to PR, meaning that they steadily release newsworthy releases over time.
- They find creative angles for stories.
- They're well organized.
- They can multitask and think on their feet.
- They know the media inside and out.
- They're persistent but also know when to back down.
- They set goals and measure results.
Which of these habits have you mastered, and which do you need to focus on more?