Seth Godin's book, The Purple Cow, gives his perspective on how someone can be remarkable and produce a remarkable product or business. Godin believes that, in order for a business to be remarkable, it must have a purple cow. He describes a purple cow as the innovative aspect of your product or business that makes it different from any other product or business in the market. This purple cow can be as simple as offering a new service that has never been offered before. Godin has written many books following this idea of the purple cow. I recommend this book to any individual who believes that they have what it takes to be truly remarkable.
This guest blog was written by PRowl Public Relations staff member, Josie Fox.